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IIeX EU 2015: Research Is Dead, Long Live Research
Tshirt worn by Chaordix CEO at IIeX in Philadelphia, 2013. Photo Courtesy of Nelson Davis. By JD Deitch, PhD Regular readers of Greenbook need no introduction to the companies or new techniques that...
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6 Killer Insights From Digital and Social Data
By Joel Rubinson Marketers need to understand this fundamental truth…in a digital, social, mobile age, consumers can choose brand messages as much as the brand messages choose them. Consumers are...
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UBER Brand & Ad Tracking in a Taxi Cab World
By Jeff Reynolds Recently I learned that the new VP of Consumer Insights at one of the largest global packaged goods companies is considering dropping major tracking programs in favor of social...
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#IIEX Health Recap: It’s All About the Patient
Editor’s Note: Last week almost 230 insights professionals focused on the healthcare industry convened in Philadelphia for the inaugural IIeX Health event. With multiple attendees from over 30...
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Client Side Voices at IIeX
Over on the IIeX North America 2015 website we’ve been doing a series of interviews previewing some of the diverse voices you’ll be hearing at IIeX June 15-17 in Atlanta. One of the things we’re...
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The A-Z of IIeX NA
By Tom Ewing A is for Atlanta, host to this year’s IIeX North America, at the well-appointed Georgia Tech conference facility. IIeX is unlike any other conference – to the point where founder Lenny...
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